As if anyone didn't know by now, 'Star Trek' is an SF entertainment series and media franchise. The original series of the show was created by Gene Roddenberry in 1966, and only ran for three seasons. The sophisticated stories used an SF storyline to reflect modern-day issues, using a style that has been compared to classical mythology. Reaction from a loyal fan following led subsequently to regular repeats, to a series of movies based on the show, and eventually to further TV series and novels, still produced to this day. The original TV series alone is generally recognised to be one of the biggest cult phenomena of modern times.